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Leverage Print Technology to Boost Ad Sales
14 July 2014|Magazine, Marketing, Print
When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...
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Regional Interest Magazines Continue Their Hot Streak
07 July 2014|Magazine, Print
Craft beer, good music and magazines: It’s a winning combination for a publishing industry that is continuing to innovate and launch new titles this year. Seems magazines still have great appeal for readers who want to engage in their local...
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Good Gains in Niche Market Magazines in Q1 2014
04 July 2014|Magazine, Print
So far so good this year, especially for niche market magazines, according to new ad spend figures compiled by Kantar Media. “The first quarter of 2014 saw good gains in overall ad spending, according to a just released report from...
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Print Remains the Anchor for Enthusiast Market
25 June 2014|Magazine, Print
The publisher of lifestyle enthusiast titles like Yoga Journal, Backpacker and Sail and Climbing says that maintaining their strong print platform is key for growth in other areas like digital and events. Skip Zimbalist, CEO of Active Interest Media, was...
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How Do We Engage with Cross-Platform Magazines?
18 June 2014|content, Digital, Magazine, Print
With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...
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5 Reasons Print is Making a Comeback
16 June 2014|Print
And the comeback story of the year goes to: Print magazines! Far from wallowing in the old “demise of print” story, print magazines are hot this year and on pace for almost twice as many launches this year than last,...
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