Magazine Archives - Page 84 of 94

Time’s Pearlstine on Print and the Future

25 March 201525 March 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...

Offscreen’s Publisher on the Planning Process

23 March 201523 March 2015|Editorial, Magazine

Not many publishers (any?) are as open with their behind-the-scenes work as Kai Brach of Offscreen. Earlier this month we talked about Brach’s open style of communicating directly with readers and how that is paying off in immediate feedback and...

Three Entrepreneurs on Why They Kickstarted Print Magazines

20 March 201520 March 2015|Magazine, Print

Among the changes in the business landscape the past several years is a growing use of crowdfunding site Kickstarter to launch entrepreneurial projects, including print magazines. [responsive][/responsive]Cobus Heyl of FIPP notes that “it is interesting to find independent magazine media...

Holiday is Back in Print, After 37 Years

20 March 201520 March 2015|Magazine, Print

[responsive][/responsive]The travel industry and the travel writing industry have always had a symbiotic relationship, notes Jeremy Leslie in Svbscription, “each funneling business and inspiration to the other.” “For travellers – even armchair ones – travel magazines have been a vital...

How Free Equals $15 Million

19 March 201519 March 2015|Magazine, Print

[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...

For Startups, Print is the New Print

18 March 201518 March 2015|Magazine, Print

[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...

Print Leads to Purchase for Porter

17 March 201517 March 2015|Magazine, Marketing, Print

[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...

Monocle Says Phooey to Digital

16 March 201516 March 2015|Digital, Magazine, Print

[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...

February Magazine Launches Ahead of 2014 Pace

11 March 201511 March 2015|Magazine, Print

The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...

Why Magazines Haven’t Made the Digital Cut

10 March 201510 November 2021|Digital, Magazine

[responsive][/responsive]We talked about it last summer, that this revolution will not be tabletized. With tablet sales dropping it appears even less likely now that digital magazines will usurp traditional print.What’s really behind consumer preference for print over digital magazines? D....

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