Magazine Archives - Page 81 of 94

How to Turn a Magazine Business into Multi Millions

18 May 201518 May 2015|Magazine, Print, publishing

The gorgeous office boasts an in-house Starbucks, custom artwork and weekly manicures for the staff. No, it’s not the corporate base of a high-tech company with big investment capital; it’s the home of a magazine empire built by Adam Sandow,...

How a Big Cover Concept Drives Sales

18 May 201518 May 2015|design, Magazine

The pressure to create high-impact cover concepts to boost newsstand sales has never been higher, suggests Bill Mickey in Folio:. In this time of challenging sales figures, Mickey notes “[T]here are still titles that perform well at retail and The...

How One Publisher Went Glossy When Everyone Else Was Going Digital

14 May 201514 May 2015|Magazine, Print

Digital media was just beginning its disruption of the print industry in 2003 when Steve Hull risked it all and launched Bethesda Magazine. “…I always had this entrepreneurial bug,” he told Thomas Heath of the Washington Times. “I finally decided...

Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

The Beauty of the Booklet – Some Design Inspiration

08 May 201508 May 2015|design, Magazine, Print

“My shop is bustling. The presses are rolling, the folders are humming and the saddle stitcher is doing its dance. We are up to our ears in books, catalogs and magazines and it has me dreaming of gorgeous layouts,” writes...

A Bold New Paradigm for Fashion Mags

07 May 201507 May 2015|Catalog, Magazine, Print

For today’s online shopper, any extra degree of separation between the buyer and the product causes carts to be abandoned….and fast. Digital consumers expect to be able to see the product and buy a product with no clunky interference. This...

For Associations, Print Remains Vital

06 May 201506 May 2015|Magazine, publishing

Here’s the thing about technology and humans: just because the technology exists to do something in a new way, that doesn’t guarantee that consumers will make the switch. It appears that this is the case with reading, as Debra Stratton...

70 New Titles in April; 20 with Frequency

05 May 201505 May 2015|Magazine, Print

Print is on the rise, notes Samir “Mr. Magazine” Husni as part of his Launch Monitor series, with several large publishers launching new titles and enjoying “a good old-fashioned print revival” in the month of April. “A total of 70...

Magazine Brand Influence Higher Than Ever

05 May 201505 May 2015|Magazine, Publisher

Now this is how you bust a myth. “Contrary to the prevailing narrative in some quarters ('magazines are print, print is dying, therefore so is the magazine industry'), consumer engagement with magazine brands is growing rapidly,” notes Sue Todd in...

For This Publisher Print is Not Dead, It’s Thrilling

01 May 201501 May 2015|design, Magazine, Print

You’re in the newsstand browsing for a title, something that truly interests you and speaks to your heart and soul. Yet you hesitate even picking it up in case someone might see. Is it the guilty pleasure of Hollywood gossip...

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