Magazine Archives - Page 8 of 94

Cosmo Knows How to Get Under their Readers’ Skin

27 May 202027 May 2020|Magazine

The challenge was set in October of 2018. Newly-named editor-in-chief Cosmopolitan Jessica Pels was given the mandate to “accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers,” notes Caysey Welton writing in Folio:....

HBR Says They Were Created for Moments Like These

27 May 202027 May 2020|Magazine, Print

“We were created for a moment like this.” That’s what Harvard Business Review’s Adi Ignatius says about the current climate in the business world. And in this moment, they are undergoing a profound transition that aligns beautifully with their purpose....

Industry Magazines are Pivoting on a Dime… and Gaining Audience Share in the Process

21 May 202021 May 2020|Magazine

In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess....

The Mr. Magazine Interview with Real Simple’s Liz Vaccariello

20 May 202020 May 2020|Magazine, Print

“No matter if it’s 9/11 or if it’s a global pandemic, people care about their happiness and their families. They want to find ways to be healthier; they want to find ways to simplify their lives; they want to see...

Holy Facemask, Batman, I Matter

13 May 202026 August 2021|Magazine

We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....

Publish or Perish, as the Saying Goes

12 May 202026 August 2021|Magazine, Print

Things are tough out there for media brands; there’s no question that the pandemic is having a brutal impact on media outlets that rely on advertising to foot the bill. On the other hand, some are thriving, due to their...

Welcome to Disastertising, the Plague of the Pandemic

05 May 202026 August 2021|Magazine, Print

It started with a slew of emails from every single brand you ever had any contact with; the ubiquitous opening line reading “In these uncertain times….” or words to that effect. It escalated quickly into advertising around the pandemic that...

We Are All Subscribers Now

04 May 202004 May 2020|Magazine, Print

Subscribe. It used to seem like quite a bit of a commitment, signing up to receive something over and over. Yet something is happening in our society that is taking the resistance out of this … and it may help...

Meredith Launches Sweet July this Week

29 April 202029 April 2020|Magazine, Print

Hello, Sweet July, it’s good to see you here. We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week. “The quarterly magazine,” writes Simon Dumenco in AdAge,...

Tapping into Your Readers’ Passion… in a Print Magazine

27 April 202027 April 2020|Magazine, Print

Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...

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