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Beyond the Click – Measuring the Real Impact of Your Marketing Campaigns
03 September 2019|Magazine, Print
When digital marketing hit the scene, marketers were wild to finally have a way to see, in real-time, performance data. KPI became the new reporting standard, and brands went vociferously after clicks, likes, shares and other forms of immediate, top-of-funnel...
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Hey Uniqlo, We See You Out There with your Print Magazine
29 August 2019|Magazine, Print
Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...
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What the Personality Cult of Niche Publications Can Teach Mass Market Brands
26 August 2019|Magazine, publishing
As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...
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Blurred Lines and Innovation …. The Heart of Print’s New Reality
26 August 2019|Digital, Magazine, Print
To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...
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30,000 Words, One Contributor, One Incredible Magazine
20 August 2019|Magazine, Print
30,000 words. Every six weeks. From one contributor. That’s the workflow behind Strong Words, an 80-page book magazine about books. “Just over a year ago Ed Needham, former managing editor of Rolling Stone and editor of Maxim and FHM, launched...
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Is Your Publication Coffee Table Worthy?
20 August 2019|Magazine, Print
https://www.economist.com Social signaling – we all do it to some extent. Some of us post on Facebook about their last vacation. Others sport the latest shoe style or sneaker brand. Others wear their social signal on their wrist, casually flashing...
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David vs. Goliath in the Magazine Industry … Our Money’s on the Niche
01 August 2019|Magazine, Print
The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...
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‘Summer of 69’ Topic of New York Times/Meredith SIP
23 July 2019|Magazine, Print
Meredith Corporation has hit a slew of home runs with recent titles over the past few years, and they are absolutely committed to excellence in publishing. So we are pretty excited to hear they are partnering with The New York...
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Yes, No and Sort Of – the Complicated World of Personalized Magazines
18 July 2019|Magazine, Print
Personalization, fueled by data-driven digital printing technology, is reinvigorating the direct mail economy. Brands are getting savvy at using customer data in more profound ways, so it’s only a matter of time that we’ll see this happening in a big...
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Apple News+ Gets a Big Minus from Publishers
11 July 2019|Digital, Magazine, News
It was five years ago when both Facebook and Apple decided to become de facto news publishers, FB with Instant Articles and Apple with Apple News. It wasn’t long before publishers started ditching Instant Articles in large numbers as engagement...
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