Need more proof that magazine publishers are once again investing in the lean-back experience of magazines? Look no further. “As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing...

Higher quality paper… larger trim sizes… more ambitious long-form content… creative partnerships with important events… higher prices… These are just some of the hallmarks of the modern consumer magazine, geared less toward the general public and more toward a passionate...

GoodFirms Magazine - First Edition When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company...

Matthew Medney, new CEO of Heavy Metal, has been ensconced in the comics and fantasy world for ages … which no doubt explains his ability to truly understand the audience for the iconic brand. “I took the job because, like...

“When REI, the outdoor gear company, launched a print magazine last year, it became one of the latest examples of a marketing trend,” says Marketplace’s Sabri Ben-Achour in this podcast. “It is called ‘content marketing’ and … brace yourselves …...

When it comes to secret sauce, Bauer Media seems to have it. They are proving yet again that brands can still thrive in print magazines, through audience-based innovation that builds adoring fans and happy advertisers. The latest news? Two of...