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Two Print Magazines, Two Happy Audiences
11 September 2018|Digital, Magazine, Print
New Internationalist magazine has a lovely kind of problem. “A survey of New Internationalist readers revealed that many do not have time to get through an entire issue in one month, leaving the magazines piling up in one corner in...
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More Support of the Truce Between Print and Digital
29 August 2018|Digital, Print
Another party heard from as more industry pros call a truce in the war between print and digital. Michael Biggerstaff of Nxtbook Media recently blogged about it, saying “We have always believed publishing revolves around a both/and and not an...
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Ditching the Duopoly in the Pivot to Paid Content
22 August 2018|Advertising, Digital, Social Media
As we’ve noted before, there’s a gap in the publishing industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other...
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What if Print and Digital Had a War … and No One Came?
08 August 2018|Digital, Print
It appears some people have missed the memo on the supposed “war” between print and digital. “The ‘battle’ is long over and the truce has been drawn up,” explained Samir “Mr. Magazine” Husni in an interview with media update’s Aisling...
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Legacy Media Took the Slow (and Smart) Road to Ad Tech
07 August 2018|Advertising, Digital, Print
It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...
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Calling a Truce Between Print and Digital
23 July 2018|Digital, Print
Disruption, death, war – these words have been tossed about surrounding the new media landscape. But aren’t we being just a tad hyperbolic?  “The relationship between print and digital is complicated, to say the least,” writes Aisling McCarthy in Media...
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Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins
12 July 2018|Digital, Print
In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...
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The Ad Bot Problem That Isn’t Going Away
10 July 2018|Advertising, Digital
It’s worse than we thought.  When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...
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The Weird Conundrum about Recent Ad Data
26 June 2018|Advertising, Digital, Print
This still has me scratching my head.According to a survey by Clutch, the most trustworthy advertising today is on television, followed by print, and then radio. At the bottom of the heap are online and social media ads.Not only that,...
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Print & Digital – Happily So Far Together
19 June 2018|Digital, Print
“Both sides were wrong.” That’s the blanket statement recently issued by pseudonymous industry insider D. Eadward Tree. As he explains in a recent Publishing Executive post, the “print is dead” camp and the “digital will never work” side are both...
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