Digital Archives - Page 8 of 28

An Insider’s Look at the Digital Media Wasteland

04 February 201904 February 2019|content, Digital

John DeVore has seen a thing or two in the 20 years he’s been working online. “I am a writer and an editor who launched his first site in 1999,” DeVore writes in Medium. “Since then, I have either launched...

Finger in the Air or Fully Accountable?

20 December 201820 December 2018|Digital, Magazine, Print

There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...

Paper or Digital, Consumers Want Choice

04 December 201804 December 2018|Digital, Print

Hard to imagine, but there are still a lot of companies out there spreading the “greenwashing” myth. “Environmentally-conscious consumers rely on corporate messages to inform their purchasing choices,” explains this article in Two Sides NA. “Yet, it is not uncommon...

Is This the Beginning of the End of the App Age?

07 November 201810 November 2021|Apps

“There’s an app for that.” Millions and millions of them apparently. It was the mantra for a while, as brands across all industries invested heavily to create apps for their users. But according to Lance Ng writing in Medium, we’re fast...

The Dirty Little Secret Keeping Ad Fraud off the Radar

07 November 201807 November 2018|Advertising, Digital

Just a few years ago, the ad industry was up in arms over the staggering amount of digital ad fraud and what it was costing businesses. Increasingly sophisticated fraud detection technology was looked to as the solution. Surely by now,...

What Silicon Valley Parents Really Think About the Tech They Build for Their Kids

06 November 201806 November 2018|Digital

How much screen time is too much for our youngest generations? According to Nellie Bowles in The New York Times, a debate is raging among Silicon Valley insiders over how much exposure to screened devices is okay. “Asked about limiting...

A Decade of Delusions Under the Tree

23 October 201810 November 2021|Digital, Magazine, Paper, Print

Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...

Even When Powered Off, That Phone Is Still Distracting You

10 October 201810 October 2018|Digital

Last month I wrote about the boss who lost it and banned smartphones from meetings. It struck a nerve with me, and with a lot of other people. Since that story ran in the Wall Street Journal, the topic has...

Why My Phone is Getting on My Nerves

26 September 201810 November 2021|Digital

I can really empathize with the boss I read about last week who lost it and banned smartphones in meetings. But the problem with our smartphones goes way beyond meetings. Just having my phone nearby is enough to drop my productivity...

Print vs. Digital Magazines: What Readers Prefer

21 September 201830 August 2021|Digital, Print

Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...

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