Digital Archives - Page 5 of 28

A Stark Warning to CMOs Focused on Short-termism

23 September 201923 September 2019|Advertising, Digital, Print

It’s not the ad campaign; it’s what the ad campaign is doing for your brand. It’s not the marketing campaign; it’s what that marketing is doing to engage and build relationships. This distinction is critical when it comes to understanding...

How Safe is Your Online Brand Advertising?

18 September 201918 September 2019|Digital, Marketing

When it comes to your online ads, brand safety is an increasingly important factor to consider. Consider the blow-up earlier this year as brands fled YouTube in the wake of explicit pedophilic content. This came after two major scandals in the past...

How News Media Benefits from a Post-cookie World

17 September 201917 September 2019|Digital

In a post-cookie world, can journalism survive? The idea has its skeptics, according to Jeff Turner in the Washington Post. The end of the cookie era comes as the next crisis in a steady stream of threats over recent years,...

Publishers are Not Happy about Google Ad Metrics Report

05 September 201909 November 2021|Advertising, Digital

Finally.We’ve known about Facebook’s dodgy metrics for ages now. But Google somehow seemed to remain above the fray.The party’s over.“Google’s recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can’t use third-party cookie ad...

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

Blurred Lines and Innovation …. The Heart of Print’s New Reality

26 August 201926 August 2019|Digital, Magazine, Print

To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...

Kids and Screen Time — The Dangers are Real

15 August 201915 August 2019|Digital

“Don’t sit so close to the TV … you’ll ruin your eyes.” That was the mantra a lot of us heard growing up, as kids were plunked down in front of the TV so our parents could get some peace....

Quality Attention – The One Thing Vanity Metrics Can’t Win You

13 August 201913 August 2019|content, Digital, Print

How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe you even ask them yourself as you try to understand if your marketing is “working.” Not only are you asking the wrong questions; this compulsion...

Google Decreed, and a Third of News Publishers Now Have No Viable Paywall

07 August 201907 August 2019|Digital

It’s been not quite a week since Google basically demolished publisher paywall models by “closing a loophole” that allows publishers to see when site visitors are using an incognito browser. They gave publishers a two-week notice last month, and the...

Wake Up Call: Science Says Our Phones are Shortening Our Lives

30 July 201930 July 2019|Digital

Modern medicine is a bit of a miracle. Not interested in eating all your veggies? Take a fiber supplement and probably a statin to keep things in check. Don’t like to exercise? A blood pressure pill can do wonders. But...

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