Digital Archives - Page 3 of 28

Cosmo, Paywalls, and Chicken Nugget Math

13 August 202013 August 2020|Digital, Magazine, Print

“ … a mere fraction of your chicken nugget budget.” That’s how Cosmopolitan recently positioned their new Cosmo Unlocked subscription service to readers, according to Kathryn Hopkins in WWD. "For $20 a year, they get the web site, print magazine...

The Pause that Refreshes… Coke Pulls the Plug on FB Ads

22 July 202022 July 2020|Advertising, Digital, Social Media

Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media ads at least through July. The same day, “Dockers and...

The Apple Popup that’s about to Torpedo the Online Ad Industry

15 July 202015 July 2020|Advertising, Digital

Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened. That “thing” is the privacy feature announced during the event...

Disruption Will Only Get Faster… and Print Will Remain Vital

05 June 202005 June 2020|Digital, Print

Canadian Prime Minister Justin Trudeau nailed it when he spoke these prescient words at the 2019 World Economic Forum in Davos last May: “It's incredible when you think of it, that this very moment right now, the pace of change has never...

Google Announces Emergency Plans to Help News Organizations

30 April 202030 April 2020|Digital

Some good news from Google if you’re in the news business… Ad Manager fees are being waived, and they are creating emergency relief funds. “Google said on Friday it will waive for the next five months the small fee it...

Email as a Brand Platform, not Simply a Marketing Channel

30 April 202023 July 2021|Digital

Gimme shelter, Laurent Durieux When you think about your marketing channels...No doubt you think about email – the weekly newsletter, the drip campaign, the company updates you send your customers. Yet Annemarie Dooling of the Wall Street Journal suggests we...

Advertisers are Feeling Queasy about Your Digital Detox

08 January 202008 January 2020|Digital

One of the trends we saw grow in 2019 was the idea of a digital detox. Digital minimalism is taking off, as people seek to unchain themselves from their devices and regain a sense of control in how and what...

It’s Never Been Easier… or Harder… to Get Your Message Out There

07 January 202007 January 2020|Advertising, Digital, Marketing, Print

For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...

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