Digital Archives - Page 4 of 28

16 December 201909 November 2021|Digital

When asked if overusing electronic devices could be damaging their health, more than half of consumers surveyed for a Two Sides report answered “Yes.” Around the same number felt they spend “too much time” on their devices, while close to...

UK Publisher Turns Print Titles into Digital Gold

02 December 201902 December 2019|Digital, Magazine, Print

For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...

Publisher Says Jury is Still Out on Apple News+

27 November 201927 November 2019|Digital

When Apple News+ launched earlier this year, the company hoped it would provide an “immersive magazine and news reading experience” that merited the ongoing monthly subscription. To be sure, around 200,000 subscribers signed up for a first free month, yet...

Did the Influencer Bubble Just Burst?

20 November 201920 November 2019|Digital, Social Media

What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most UK consumers believe the BBC, Amazon, Google and social media...

A Deep Dive into the Plundering of the American Media

14 November 201914 November 2019|Advertising, Digital

The media business is in the toilet. That’s the opinion of Ryan Cooper in The Week, as he relates the current state of the news media. “Despite the relatively strong economy, thousands of journalists are being laid off every year...

Digital Marketing and the Forgotten Rural Consumer

24 October 201924 October 2019|Digital, Print

Many of us long to get offline, even out of range, for a day or so. We are constantly connected to our devices and welcome those mini-vacations where we can unplug. Yet our perfect vacation is a daily reality for...

Now You Own It, Now You Don’t – Digital Media Ownership Gets Fuzzy

23 October 201923 October 2019|Digital

This summer we shared the news that Microsoft was shuttering its e-book store. They are out of the e-book business and have not only closed their e-book store, but they have also erased all traces of any e-books you purchased...

A Tale of Two Publishing Models

09 October 201909 October 2019|Advertising, Digital, publishing

You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...

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