Dissecting the 1% Prediction 
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BoSacks isn’t one to hold back. So his recent comments on the print side of the magazine business are making some waves. In a recent newsletter, BoSacks cites in particular the “charmingly enthusiastic” information in two specific articles – one...
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One Brilliant Way to Use Your Camera Photos
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Anyone with a smartphone knows the challenge: we taken gobs of photos on our phones. Some are loaded onto Facebook or Instagram, while the majority of them just linger on our phones, largely forgotten. If we’re lucky, we occasional scroll...
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Oh Analogue, You Still Feel Good
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There is a resurgence of artists who are ditching digital in favor of the original analog technology. Analog still feels really good. Many people artistically mount favorite albums, in their original covers, in frames on the wall. Carefully chosen to...
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The Ethics of Ad Blocking
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Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...
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Do Our Digital Lives Matter?
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Last week, like so many others, Maarten Albarda upgraded his home devices to Windows 10, he notes in this article in MediaPost. He did so knowing full well that the default settings “basically gave Microsoft access to more or less...
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The Weird Science Behind Ad Effectiveness
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Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...
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It’s All About the Experience
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According to industry prognostications, “Print is proving stubbornly resistant to the clear logic that digital must win,” notes this article in Print Business. The reports – from PWC and Ovum – note that digital does indeed continue to grow, but...
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The Ad Blocking Revolution is Only Months Away
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Charles Arthur has an interesting take on what could happen this fall when Apple releases iOS 9 with the ability to use adblockers next month. Arthur notes that “websites are getting overloaded with ads, beacons, trackers and scripts that are...
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Real Science on Paper versus Screens
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Feeling drained after reading on a digital screen? It might not be a lack of caffeine, but an actual physical reaction in your brain. As Ferris Jabr notes in Scientific American, “evidence from laboratory experiments, polls and consumer reports indicates...
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Since when is Fast, Cheap and Easy a Good Thing?
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It’s cheap; it’s quick; and it’s easy. Those are definitely three “benefits” of digital advertising that have been bandied about in the last 10 years of the digital age. Yet, as Andy Mackinson writes in LinkedIn, “appealing as ‘quick, easy...
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