Shouting into the Wind
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Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...
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Fixing the Digital Ad Fiasco
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Regardless of who’s to blame for the mega-billion dollar ad blocking meltdown, it’s on publishers to fix it for their readers. “When the new iOS released, the most popular paid app in the App Store was an ad blocker.” That...
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Forbes: Blend Old and New to Make Readers Happy
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The publishing magnate offers a refreshing look at the true purpose of being in business. The Internet, far from being the nemesis of the print industry, is going to help print publishing in the coming years, says Forbes Media chairman...
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Are We at Risking of Losing Our History?
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Google boss warns of ‘bit rot’ as we throw all our data into a soon-to-be black hole. According to a vice president at Google, humanity stands to lose a huge amount of our collective history that’s been captured in digital...
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Exposing the Digital Ad Unicorn
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Forbes reveals why the “perfectly targeted ads” promised by the Web are a myth. A decade ago, digital search and display ads promised an inexpensive and fast way to reach the kind of mass market-size audiences that only TV could...
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Print as the Haute Couture in your Brand Marketing
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From dead to premium, what does print’s new status mean for publishers on a practical level? Striking the balance between print and digital content is a tightrope walk, as any publisher these days will tell you. Linda Ruth in Publishing...
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What’s Behind the Big Digital Decline?
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Compared to last year, we are seeing significantly fewer readers engaging with digital magazines. Why? Early last year the future of digital magazines was being briskly debated in our industry. Advocates touted improvements in interaction thanks to enhanced technology, while...
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The Digital Ad Battle Gets Dangerous
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“Listen, Little Boy, in this business there’s only one law you gotta follow to keep out of trouble: Do it first, do it yourself, and keep on doing it.” ~ Tony Camonte in ScarfaceCaribbean and South Pacific cell carrier Digicel...
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Digital Alone Won’t Cut it for one Lifestyle Publisher
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Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...
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The Growing Impact of Association Media
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There’s a subtle and powerful shift happening in the world of nonprofit associations. “Whether by realizing cost efficiencies or by having a better understanding of the power of a media group’s ability to market an association’s mission to its membership,...
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