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The Man, the Magazine, the Addiction
14 March 2016|Magazine
It’s not misguided romanticism or a refusal to innovate. Print’s experience is more like an addiction than a media channel for Mr. Magazine. Stalwart print scholar and advocate Samir “Mr. Magazine” Husni is unabashed in his belief in the power...
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The Trouble with Tribbles…and Digital Marketing
02 March 2016|Digital, Marketing
It’s not all roses in the land of opens, clickthrough rates and landing pages, says one respected marketing consultant. Remember how the tribbles multiplied like crazy in that much-loved episode of Star Trek? Every time the crew turned around, they...
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4 Ways to Stop Notification Fatigue
02 March 2016|Digital
  The struggle is real. The endless distractions on our time and attention need to stop. Take these solid suggestions to make that happen. The modern smartphone has turned us all into a pack of Pavlovian dogs, responding to every...
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The Money We Waste on Millennials
17 February 2016|Advertising, Digital
The ad budget you spend on digital ads to reach that coveted group is probably pointless. Sorry. Almost 2/3 of millennials use ad-blocking extensions on their browsers (according to eMarketer) and that could be rendering your digital advertising spend useless....
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Why Apple is Leaving the Ad Business
09 February 2016|Advertising, Apps, Digital
Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...
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The Print vs. Digital Pendulum is Swinging Back
03 February 2016|Digital, Print
Print rebounds in the public’s eyes as consumers look at digital with distrust. Print is dead. Digital reigns. Digital disappoints. Print is reinvigorated. Such is the nature of new versus old. Disruption in any industry is generally followed by a...
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Tech Didn’t Kill Advertising; Advertisers Did
19 January 2016|Advertising, Digital
The digital advertising meltdown is a clear beacon to an industry that is being reckless with their technical capabilities. The advertising industry as a whole has been incredibly reckless with digital ad technology, according to Adam Kleinberg in AdAge. He...
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It Is Time to Put Tablet Magazines Out of Their Misery?
13 January 2016|Digital, Magazine
This year there will be no “Tablet Magazine of the Year” at the ASMEs. 2016 just might be the year tablet magazines get to die already, according to Aileen Gallagher in Medium. “Magazine editors from around the country (or, really,...
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Rock, Paper, Scissors…Digital?
12 January 2016|Digital, Paper, Print
A scientific look at how printed marketing materials make good sense to our brains. As our brains get used to working on screens and in digital, does print still have a place? According to current scientific research, absolutely. In InkOnDaPaper,...
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Hey Print, Good Work in 2015
07 January 2016|Digital, Magazine, Print
It was seventeen years ago that the e-reader was introduced to consumers, notes Jenny Shank in MediaShift. And while the technology has wrought enormous changes on the way we publish, market and purchase books, it hasn’t changed one fundamental fact:...
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