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Is this the Sea Change in Programmatic Advertising?
12 April 2017|Advertising, Digital
Chase had ads on 400,000 sites, then 5,000…with the same results. Is this the beginning of a massive shift in how big brands advertise? As brands grapple with the fallout from the YouTube / Google ad scandal, they are getting...
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National Law Journal Debuts Monthly Print Magazine
04 April 2017|Digital, Magazine, Print, Social Media
The National Law Journal (NLJ) has long been a staple of information for law professionals and legal teams. And now, they are launching a glossy print monthly, to replace the former weekly tabloid. “As part of ALM’s response to the...
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3 Hots Topics in the Magazine Media Landscape
20 March 2017|Advertising, content, Digital, Magazine, Print
Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...
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The Bitter Truth from an Ad Tech Developer
01 March 2017|Advertising, Digital
When programmatic advertising hit the mainstream, we called it a “brave new world” for players on all sides. As it turns out, the dystopian reference was valid. “Programmatic has been extolled for its efficiency, but for the latest in our...
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The Publishers That are Getting Paid Content Right
16 February 2017|content, Digital, News
The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...
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Ad Blocking is Off the Charts
15 February 2017|Advertising, Digital
“Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world,” writes Ross Benes in Digiday. The reason is pretty simple. “Millennials are annoyed [by ads] and older users...
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How Digital Are We, Really?
02 February 2017|Digital
Curious about the digital appetites of the average American? So were the folks at ESignLive, an online digital signature service. “We polled over 2,000 people and asked them how they felt about their digital options, which paper products were better...
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Science Proves Choosing Print Books over e-Books Improves our Well-Being
30 January 2017|Digital, Print
Want to sleep better? Have a closer relationship with your kids? You might want to look at your reading habits. Digital books and the bad night’s sleep According to a recent Harvard study, viewing content on a lit screen at...
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What’s the Alternative to Lousy Online Ads?
25 January 2017|Advertising, Digital, Mobile
Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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Why Digital Spells Death for Magazines
12 January 2017|Digital, Magazine, Print
The digital revolution has been blamed for everything from “kids these days” to widespread astonishment at our recent election results. It’s also been blamed for the demise of print and, in particular, printed magazines. And it’s hooey. Sure, the advent...
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