Digital Archives - Page 13 of 28

Influencer Marketing, or Just More Clickbait?

08 June 201708 June 2017|Digital, Marketing

At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential customers in authentic, real-time conversation. And wow, has it backfired. David Hunegnaw, writing in Ad Age, explains how influencer marketing has effectively...

Adding Digital When Print Still Pays the Bills

06 June 201706 June 2017|Advertising, Digital, Magazine, Print

For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...

Do Page Views Even Matter?

01 June 201701 June 2017|Digital

Your marketing team is all psyched about the company’s growing number of page views. Should you care? Maybe not, according to Michael John Oliver, marketing manager for Recruitment & Employment Confederation in London. “Far too many marketers bamboozle clients with...

The End of Digital Advertising as We Know It?

04 May 201704 May 2017|Advertising, Digital

It’s a perfect storm of bad news for digital advertising. “Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester...

Abril’s “Add To” Philosophy of Publishing … and Why It Makes So Much Sense

27 April 201727 April 2017|Digital, Magazine, Print

When he took the helm of Abril, Walter Longo was in for a surprise. The new CEO of one of Brazil’s largest legacy media brands was ready to bring change. “When I joined Abril Group, I was motivated to infuse...

Is This the Future of Ad Blocking?

26 April 201726 April 2017|Advertising, Digital

For many publishers, it’s been considered the only safe harbor on the current ad blocking war. Native advertising has, due to its construction, been largely unaffected by most ad blockers. This is one of the reasons why, in the face...

Virtual or Augmented Reality – Where Do Publishers Fit?

25 April 201710 November 2021|Digital

“In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality.”That’s the sentiment of Stephen Masiclat, director of New Media Management at The S.I. Newhouse School of Public Communications in Syracuse.“Masiclat has spent much...

28 Trump Covers and Other Surprising Magazine Facts for 2017

24 April 201724 April 2017|Digital, Magazine, publishing

Fun facts to know: Four of the top 15 newsstand magazine publishers saw sales rise in 2016 over 2015; The average cover price of a newsstand magazine rose 5% last year over the year before; 37% of digital publishers still...

P&G’s Brand Officer to Digital Ad Industry: Grow Up

19 April 201719 April 2017|Advertising, Digital

Preach, Mr. Pritchard. As Chief Brand Officer of the huge multi-national Procter & Gamble brand, Marc. S Pritchard has some serious clout in the industry. And he’s leveraging that clout – publically and in no uncertain terms – at industry...

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