Advertorial Archives - Freeport Press

Just One in Five Consumers Say They Trust Sponsored Content

15 August 201915 August 2019|Advertising, Digital

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...

Just One in Five Consumers Say They Trust Sponsored Content

14 August 201914 August 2019|Advertising, advertorial, content, Digital

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

Native Advertising a Media Credibility Crisis in Waiting

03 July 201426 August 2021|Advertising, advertorial, content

Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky, according to some. “Use of ‘embedded’ approaches to advertising and...

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