Just One in Five Consumers Say They Trust Sponsored Content
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It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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Just One in Five Consumers Say They Trust Sponsored Content
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It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
continue reading
Advertorials and the Ovaltine Effect
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I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...
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Conde Nast Allows Editors to Work with Advertisers
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[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...
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Native Advertising a Media Credibility Crisis in Waiting
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Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky, according to some. “Use of ‘embedded’ approaches to advertising and...
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