Well that didn’t take long.
Just last week we reported on The Pioneer Woman’s debut in glossy print:
“The Pioneer Woman magazine debuts today with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99,” wrote Caysey Welton in Folio. “Two issues, including this one, are planned for 2017.”
That was on June 13. One week later, and the shelves are empty as the local watering hole on Sunday morning. So Hearst is going back for another 100,000, according to Sami Main in Adweek.
“Ree is a remarkably talented storyteller, successful across so many platforms, from books to blogs to television,” said Hearst Magazines president of marketing and publishing director Michael Clinton. “As her millions of fans know, her unique and inspiring take on life is a phenomenon, and the magazine is a new way for her fans to engage with her.”
Clearly, those fans are sopping it up.
It’s a great example of a digital beginning that turns into a multi-media brand and includes an obviously popular print title. Not unlike Magnolia, although not quite on the scale of that million-copy title … at least not yet.
The idea of a lifestyle magazine is proving popular among advertisers too.
“Advertisers including Dr. Pepper, Ikea, Land O’ Lakes, Sherwin-Williams and American Standard are featured in the premiere issue alongside content like shopping guides, kitchen tours, cake decorating tips and photo essays from Drummond,” Main writes about The Pioneer Woman.
The secret? Could be the real person behind the brand, an undeniable presence in everything she puts her name on, including her Food Network show, cookbooks, and her brick and mortar operation The Mercantile.
We just think this is fantastic. Print is undoubtedly a solid addition to a growing brand like The Pioneer Woman, and we hope to see more copies in the stores soon!