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Bustle Digital Set to Hustle out in Print

02 July 201902 July 2019|Magazine, Print

Now, more evidence that digital has a crush on print. “Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday,” writes Kayleigh Barber in Folio:. “Effective immediately,...

Your Phone Addiction is Killing You

25 June 201925 June 2019|Digital

Our digitally-connected lifestyle is taking a heavy toll on our health. According to an article in Magazine Media, our collective phone addiction is changing how our brains work and creating harmful stress hormones. (Note: the original article linked above is...

Advertisers Moving to Safer Harbors … in Print

29 May 201929 May 2019|Magazine, Print

It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...

Print’s Resurgence … Blip or Renaissance?

15 April 201915 April 2019|Magazine, Print

While we’ve been rolling our eyes (hard) for a few years now whenever anyone utters the “print is dead” saw, we know we’ve been ahead of the curve understanding print’s future. Now, more support that the digital bubble has burst,...

The Buzz Around Digital-first Bumble’s New Print Title

10 April 201910 April 2019|Digital, Magazine, Print

The dating app maker just launched a lifestyle magazine offering stories and advice about dating, careers and friendship to their 50 million+ users. Just yesterday we were talking about the growing trend of “reverse publishing” – digital-first brands that are...

Meredith Aims for the Pet Market with Happy Paws

26 March 201926 March 2019|Magazine, Print

Well, this is just adorable. Meredith Corp., the publishers behind the wildly successful Magnolia Journal that has taken over the lifestyle market, is now setting its sights on pet owners. According to Greg Dool in Folio:, the company’s latest launch...

More Data to Bust the Greenwashing Myth

07 March 201907 March 2019|Paper

Myth: Electronic communication is more environmentally friendly than paper-based communication. Fact: Tons of e-waste are generated globally each year, and only a small percentage is collected and reused. As more consumers adopted digital devices over the last decades, many brands...

Looking for Real Answers about Smartphones and Teens

28 February 201928 February 2019|Digital

LA Johnson/NPR Teen suicide. Depression. Bullying. Loss of focus. Modern tech – in particular, smartphone use – has been studied as a possible cause for all these alarming changes in young people. Yet Brian Resnick of Vox believes the answers...

To There and Back Again – the New Life of Thomas Cook’s Excursionist

23 January 201923 January 2019|Magazine, Print

The name Thomas Cook is iconic in the European travel industry. The brand’s 3,000 retail travel shops draw some 40 million consumers into their stores each year, most of them looking for information about their next big travel adventure. In...

Digital-first Publisher Wraps Their Audience in Printed Pages

10 January 201910 January 2019|Magazine, Print

Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle. It’s Nice That...

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