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Using Better Paper Can Cut Customer Acquisition Costs

02 March 202002 March 2020|Catalog, Paper, Print

Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are always on the lookout for anything that provides an “edge”...

Revealed – a Look Inside the Meredith Magazines Success Story

20 February 202020 February 2020|Magazine

The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...

Easyriders Magazine Gets a New Owner… and a Whole New Outlook

12 February 202012 February 2020|Magazine, Print

Denim entrepreneur Pepper Foster is now in the magazine business after acquiring the iconic Easyriders title. “The co-founder with his brother of denim line Chip & Pepper, Foster last year quietly bought the monthly, founded in 1970 and aimed strictly...

Bauer and Bines Join Forces for Celebrity Fitness Magazine

11 February 202026 August 2021|Magazine, Print

Bauer Media is doing it again. The magazine media brand has built a reputation as a scrapper in the print magazine industry, relentlessly releasing lifestyle and celebrity-based titles that have large online audiences, and translating it beautifully to the print...

A Tree Falls in Brooklyn… and Two Indies are Born

06 February 202006 February 2020|Magazine, Print

Credit: Jackie Roman for InsideHook Freelance travel photographer Matt Hranek had a windfall … literally … the helped him and his partner Yolanda Edwards launch a dream in print. The couple, who met on the staff of Condé Nast Traveler...

The Catalog Mindset is Empowering the Future of Retail

05 February 202005 February 2020|Catalog, Print

It’s a multi-channel world out there, and we live it every day. We jump from direct mail to smartphone to brick and mortar purchase then back again to our tablets to order a missing size online. We do this almost...

What’s Old is New Again in these Recent Magazine Launches

28 January 202026 August 2021|Magazine, Print

It’s like the line from that old joke … “what’s black and white and read all over?” Only instead of newspapers, we’re talking about glossies. Several title launches have been announced that feature both the brand new and a reimaging...

Outside Magazine’s CEO 41% More Bullish than Ever on Print

28 January 202026 August 2021|Magazine, Print

Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to some, but personally, I love print,” Larry Burke, chairman and editor-in-chief of Outside magazine, recently said to Samir “Mr. Magazine” Husni in an interview. It...

Print… The New Indicator of Brand Chic

20 January 202020 January 2020|Print

Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw the perfect confluence of Millennials – often assumed to be tech-savvy and digital leaning – are growing weary of the constant tech in their lives and often...

The Beautiful and Powerful Hybrid of Magazine and Catalog

16 January 202016 January 2020|Catalog, Print

Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...

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