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Girl Camper Magazine Makes Absolute Sense

06 July 202006 July 2020|Magazine, Print

Find a gap and fill it. No matter your industry, that’s a basic premise for success … even (maybe especially?) for digital-first brands that are looking to expand to print. And according to Janine Pettit, founder of GirlCamper.com, their new...

Weaving Their Way through the Pandemic Publishing Maze

29 June 202026 August 2021|Magazine

“This situation brought out the best of people.” That’s the feeling of David Mulrenan, head of investment at Zenith UK, when asked how the publishing industry is coping with COVID-19. “Continuous innovation, whether that be in how the copy gets...

Why Mad Men is So Popular Right Now

19 May 202019 May 2020|Advertising

It’s a rewatch for the ages … Mad Men, the wildly popular Netflix series, was first aired in 2011. Almost from the start, it was hailed as highly original TV, with creativity long missing from the genre. And that, according...

Holy Facemask, Batman, I Matter

13 May 202026 August 2021|Magazine

We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....

Publishers Aren’t Taking the Pandemic Lying Down

11 May 202011 May 2020|Publisher, publishing

Think the digital disruption was tough on publishers? According to FIPP president and CEO James Hewes, the pandemic represents an even greater shakeup. “The coronavirus crisis represents the biggest opportunity – and biggest challenge – for our industry in 75...

Meredith Launches Sweet July this Week

29 April 202029 April 2020|Magazine, Print

Hello, Sweet July, it’s good to see you here. We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week. “The quarterly magazine,” writes Simon Dumenco in AdAge,...

Restoration Hardware and the Golden Age of Catalogs

27 April 202027 April 2020|Catalog, Print

The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers. Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...

Tapping into Your Readers’ Passion… in a Print Magazine

27 April 202027 April 2020|Magazine, Print

Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...

The Perfection of the Magazine Experience Remains

12 March 202012 March 2020|Magazine

Magazines? Perfect. The magazine industry? Hmmm, not so much. That’s the opinion from Cable Neuhaus, aka The Modern Magazinist, a figure at FOLIO: since 2015. Back then, he launched his column with a plea: “Those of us who still obsess...

Publishers Investing in the Sought After Lean Back Experience of Magazines

10 March 202010 March 2020|Magazine, Print

Higher quality paper… larger trim sizes… more ambitious long-form content… creative partnerships with important events… higher prices… These are just some of the hallmarks of the modern consumer magazine, geared less toward the general public and more toward a passionate...

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