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08 January 201908 January 2019|Advertising, Magazine, Print

As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...

A Mouse-eared Bottle Opener? Only in Print

12 December 201812 December 2018|Magazine, Print

TThe Mouse is 90. And for German publisher Egmont Ehapa Verlag, that meant a one-off print magazine devoted to everybody’s favorite rodent. He asked magazine consulting group We Like Mags to create the special issue Micky, and they dove in....

Why Magazines Work Hardest When You’re Off the Clock

30 November 201810 November 2021|Magazine, Print

City A.M., a luxury lifestyle magazine for “the clued-in City worker” (righto, that means London), veers off the expected track when it comes to getting into the right hands. You might expect that a magazine for workers would be distributed...

Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective

13 November 201813 November 2018|Catalog, Print

Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective, you realize that, while print fell out of favor for...

Is This the Beginning of the End of the App Age?

07 November 201810 November 2021|Apps

“There’s an app for that.” Millions and millions of them apparently. It was the mantra for a while, as brands across all industries invested heavily to create apps for their users. But according to Lance Ng writing in Medium, we’re fast...

This is Not Your Boss’s Legacy Media

25 October 201810 November 2021|Magazine, Print

Small but mighty. That’s how Suburbia Studios, a Vancouver-based marketing and ad agency, describes itself. The same could be said of the kind of print their clients are using. “Print is alive, kicking and generating terrific results for many of...

Print Catalogs in the Age of Amazon … Why?

23 October 201823 October 2018|Catalog, Print

Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...

Caffeine Magazine Serves up the Right Brew

16 October 201816 October 2018|Magazine, Print

Something very cool has been happening in the magazine industry in the last few years – a spate of tightly targeted independent magazines on lifestyle topics, created by passion-driven publishers eager to share what they love. Among the ranks of...

5 Stats To Make You a Believer in Print Catalogs

02 October 201802 October 2018|Catalog, Print

The one thing even the most jaded marketer can agree on is that catalogs these days look nothing like their heavyweight doorstop-style volumes of their grandparent’s generation. While we saw them slimming down over the years in part to save...

The Delicious New Partnership for Meredith and Forks Over Knives

01 October 201801 October 2018|Magazine, Print

For Brian Wendel, founder and president of plant-based foodie brand Forks Over Knives, the proof is in the organic, dairy-free pudding, so to speak. “Forks Over Knives is a brand that empowers people to live healthier lives by changing the...

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