“In a world that considers it sport to malign and marginalize print, it was the power of long-form magazine journalism that helped repeatedly drive 2.5 million daily unique visitors to Forbes.com, via desktop, smartphone and tablet.”
So says Forbes’ Lewis DVorkin in his article “Inside Forbes: Digital Audiences Crave the Power and Purpose of Magazine Storytelling.”
The piece should be required reading for anyone trying to grasp where good journalism fits into this world of on-the-fly content publishing. DVorkin basically gives away the secret behind Forbes’ success in both the digital and the print realms.
He cites their unique newsroom model (full time reporters backed by contributors with topical expertise) for creating the in-depth and insightful stories that open eyes and launch careers, incite debate and hit nerves.
The effect is to serve up an enviable audience of younger and more affluent readers in both digital and print, with content that has tremendous staying power.
“Month after month, 40% of our traffic is to posts that are 60 days or older,” DVorkin says.
Forbes early on embraced the multi-channel content distribution concept, as laid out by Tim Forbes who had the foresight in 1995 to push the brand online:
“The dynamics of how journalism is done has changed and will continue to change. Good journalism will still be done — in different ways. It will be distributed — in different ways. It will be consumed — in different ways. Whatever happens, nothing can stop great journalists from doing what they do well.”
Indeed, and Forbes continues to foster the kind of journalism worth reading.