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Will Hiding Likes Us Make Us Happier on Facebook?

02 October 201902 October 2019|Social Media

Last month Facebook announced new trials where they are hiding (from the public) the number of likes a post gets, much as they did earlier with Instagram. The move is getting kudos from many, including Josh Constine in TechCrunch who...

Don’t Fall for the Reciprocity Trap of Social Media

25 September 201925 September 2019|Social Media

“You’re walking along the street, and bump into a friend. After a quick hello, this friend compliments you. What do you do in response? Most likely, offer a compliment in return. Or, at the least, say thank you. “A few...

Facebook to Test Hiding Number of Likes

11 September 201911 September 2019|Social Media

Facebook has announced they are rolling out a new trial where they won’t publicly show the number of likes on posts, much like they recently did with Instagram. Their reasoning sounds sensible enough. “The apparent objective is to bring back...

Now Tweet This — No More Third-Party Data on Twitter

21 August 201921 August 2019|Social Media

Twitter just announced it will begin blocking third-party data providers from their platform and will require advertisers to provide their own consumer data for ad targeting, according to Garett Sloane writing in AdAge. “On Wednesday, Twitter said it would stop...

Is Instagram About to Pull the Plug on the Fake Influencer Industry?

14 August 201914 August 2019|Social Media

Instagram made a change and pretty much broke the internet. The social platform owned by Facebook has been running a trial in Canada since May that hides the number of “likes” from the public. Last month, they announced they would...

Let’s Face It, The Giant Has Run Amok

10 July 201910 July 2019|Digital, Social Media

The human collateral is staggering. Facebook has provided the platform on which violence and hatred is perpetrated around the globe. This goes way beyond election meddling and massive data breaches, according to Matthew Ingram in Columbia Journalism Review. “In Myanmar,...

What Facebook Doesn’t Want Us to Know about User Metrics

29 May 201929 May 2019|Social Media

The number is staggering – in just three months earlier this year, Facebook took down 2.2 billion fake accounts. “That number is only slightly less than the 2.38 billion monthly active users Facebook has around the world,” writes Kaya Yurieff...

Facebook Users Will Soon Be Able to Clear their Data History

22 May 201922 May 2019|Social Media

It’s one of the creepier aspects of using Facebook. You visit a website and view a product, and next time you’re on Facebook you get an ad for that product. Soon, however, you may be able to keep it from...

Facebook Sets Aside Billions for Expected FTC Fine

01 May 201901 May 2019|Social Media

It’s always good business practice to have an emergency contingency fund. You never know when a lawsuit or government fine might blindside you. For Facebook, their current rainy day fund is in the billions (with a b) according to Hannah...

Don’t Try to Be the Next Chewbacca Lady

30 April 201930 April 2019|Social Media

“Make this go viral.” It’s the elusive goal of every social media manager, the breathless request of the brand boss, the aim of every digital agency. And it’s not a strategy, insists Jose Duarte writing in AdAge. “In social’s fledgling...

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