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Silver Alert! Is Your Print Missing?
02 July 2018|Print
Dr. Steve Green, EVP of Charisma Media Group, likes to picture Mark Twain rocking away on the banks of the Mississippi, putting in his two cents about today’s media landscape.  “Well, of course, print is not dead nor is it...
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Facebook’s Print Magazine or Whatever It is
28 June 2018|Magazine, Print
Just last week we shared the news that Facebook has launched a print magazine. It’s true. Facebook – the behemoth of all things digital –announced the premier issue of Grow, according to Piet van Niekerk in FIPP. The magazine – a...
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Print Magazines and the #DataHarvestingSafeZone
27 June 2018|Magazine, Print
  Wallpaper*, the iconic design magazine that continues to break new ground, made news last year when it turned 20 and published its beefiest issue yet. This summer, they are making a statement yet again. “We’ve always championed the multisensory...
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The Weird Conundrum about Recent Ad Data
26 June 2018|Advertising, Digital, Print
This still has me scratching my head.According to a survey by Clutch, the most trustworthy advertising today is on television, followed by print, and then radio. At the bottom of the heap are online and social media ads.Not only that,...
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Some Common Sense from Mr. Magazine
26 June 2018|Magazine, Print
Common sense – seems it’s sorely lacking in many quarters today. But in the publishing business, common sense is alive and well.  A handful of common sense approaches ring especially true to Samir “Mr. Magazine” Husni, who recently shared “Common...
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High-luxury Brands Spend More on Print that Digital Ads
25 June 2018|Advertising, Digital, Magazine, Print
When it comes to luxury brands and their ad strategies, one thing stands out. According to a new market report from Zenith, luxury brands have been slower to adopt digital advertising than most brands.And while some categories – notably luxury...
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Why Smaller Magazine Brands are So Darn Positive These Days
25 June 2018|Magazine, Print
When Linda Thomas Brooks, President and CEO of the Association of Magazine Media (MPA), opened the 2018 IMAG conference earlier this month in Boston, she had one piece of advice for the brands represented there.“When people accuse you of being...
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Can a New Partnership between Social and Traditional Media Regain Our Trust?
22 June 2018|Digital, Editorial, Print
As a gatekeeper of the news, Facebook has done a remarkably bad job. So it’s not surprising that social media is in freefall in the trust department. Yet according to Jennifer Risi, Worldwide Chief Communications Officer Managing Director for Ogilvy...
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Facebook (Really!) Launches a Print Magazine
20 June 2018|Magazine, Print, Social Media
What’s new in publishing, you ask? How about this for a mind blower: Facebook has launched a print magazine. You read that right. Facebook – the behemoth of all things digital – just announced the premier issue of Grow, according...
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Yankee Magazine – the Little Regional that Went National
19 June 2018|Magazine, Print
Three year ago, we congratulated Yankee Magazine on their 80th anniversary in print. At the time, Sydney Ember in The New York Times compared the magazine to a hardy New Englander. “Yankee has stuck it out, in much the same...
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