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Enough of the Mean Girls Mentality around Magazine Brands
13 August 2018|Magazine, Print
“Not every brand within any industry will have a growth story. I get that magazines close. Yet, when Saab and Saturn disappeared, no one reported the end of cars. In recent years, people flocked from MySpace to Facebook, Vine shuttered,...
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More Evidence of the Pendulum Swing in UK Print Ad Revenues
09 August 2018|Advertising, Print
Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...
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What if Print and Digital Had a War … and No One Came?
08 August 2018|Digital, Print
It appears some people have missed the memo on the supposed “war” between print and digital. “The ‘battle’ is long over and the truce has been drawn up,” explained Samir “Mr. Magazine” Husni in an interview with media update’s Aisling...
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Legacy Media Took the Slow (and Smart) Road to Ad Tech
07 August 2018|Advertising, Digital, Print
It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...
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Meet the New Marketing Power Couple
02 August 2018|Print, Social Media, USPS
There’s plenty of evidence that the “print versus digital” debate is no longer worth the energy it takes to participate. In fact, marketers are fast calling a truce between print and digital, and leveraging the benefits of both to improve...
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Weathering the Paper Industry Storm
31 July 2018|Paper, Print
Todd Palkowitsh, Purchasing Manager, Freeport Press It’s no secret that the printing paper industry is facing some pretty significant challenges right now. Some industry veterans are calling it the worst paper market seen in modern printing. Yes, we’ve seen some...
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Why Print Is So Effective when Marketing to Millennial Consumers
30 July 2018|Print
We learned a few years back that if you really want to reach and engage with millennials, you need to be in print and not focus so exclusively on digital. “Perhaps the biggest surprise for many is that the digital...
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How Magnetic is Working to Burst the Media Planning Bubble
26 July 2018|Magazine, Print
To talk to the current generation of media planners, you’d think that magazine content has fallen dramatically out of favor – to the point that these decisions makers are highly biased against magazine advertising. Yet, according to Sue Todd of...
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Understanding the Drop in Print Ad Spend This Year
25 July 2018|Advertising, Print
This spring we covered an intriguing story about the drop in print ad buys in the early months of 2018. We came across the story thanks to Samir “Mr. Magazine” Husni who took 16 of his students from the Magazine...
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What the Cool Kids Are Publishing These Days
24 July 2018|Magazine, Print
They’re smart, they’re cool … and they’re in print. But just how did indie magazines become such hot publishing properties?“It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital...
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