Print Archives - Page 26 of 123

330-308-3300

“Oh, I didn’t know it was going to be real, too!”

30 April 201930 April 2019|Print

“A few months ago,” notes this email from Erin at Capstone Communications, “I was chatting with a young alum about a story I had been asked to write about her. She asked where the piece was going to appear, and...

Digital Longs to Be Tangible – for Good Reason

29 April 201910 November 2021|Magazine, Print

Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … you get the idea. Digital brands are falling over their online roots to publish in print.According to Catherine Saraniti, SVP of Media at...

Publishing … Outside the Box and Way Off the Page

29 April 201910 November 2021|Print

What’s next for print magazine publishers, now that they’ve embraced a multi-channel approach to their brand? According to Janet Levine writing in AdAge, it’s time to embrace an attitude of reinvigoration that goes way beyond the page.Print publishers, she believes,...

From Potential to Proof – Print’s Resurgence is Happening

24 April 201924 April 2019|Print

What a difference a year makes. Back in 2018, FIPP President and CEO James Hewes said he thought 2018 was “going to be a pretty good year, actually.” “It’s funny you know, ever since I took this job I’ve been...

Print – It’s the New Old Brand Darling

23 April 201923 April 2019|Print

Earlier this month we shared the news about digital-first dating app Bumble joining the print revolution. That was quickly followed by news that Netflix launched their own print magazine to go after their share of Hollywood awards. These are just...

(Climate) Change in the Magazine Industry

23 April 201923 April 2019|Magazine, Print

Photo: Rishabh Malik/courtesy Atmos “We want everyone to be collaborating on this and speaking about it.” The “it” is climate change, and the speaker is Jake Sargent, fashion brand head turned publisher of Atmos magazine. As Adele Peters explains in...

The Ad-Free Magazine Renaissance Continues

22 April 201922 April 2019|Magazine, Print

Magazines and ads … the two go together like peas in a pod, and the ad-funded model has been a staple of the magazine industry for decades. Yet with the drop in print ad budgets over the past 10 years,...

Why Print Will Always Have a Place

16 April 201916 April 2019|Print

M. DYKSTRA / SHUTTERSTOCK / THE ATLANTIC “A screen is many things all at once or in quick succession: The New York Times, Netflix, an auction house, a video of last summer’s vacation, a box of recipes, a text from...

Netflix Launches a Print Mag to Go After Hollywood Gold

15 April 201915 April 2019|Digital, Magazine, Print

They started in physical media – as a DVD-by-mail company – then evolved to become a massive online streaming service and, most recently, media content producer. Now, Netflix is looking to physical media again as they attempt to earn kudos...

Print’s Resurgence … Blip or Renaissance?

15 April 201915 April 2019|Magazine, Print

While we’ve been rolling our eyes (hard) for a few years now whenever anyone utters the “print is dead” saw, we know we’ve been ahead of the curve understanding print’s future. Now, more support that the digital bubble has burst,...

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