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330-308-3300

Hey Uniqlo, We See You Out There with your Print Magazine

29 August 201929 August 2019|Magazine, Print

Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

The Counterfeit Culture inside Amazon’s Bookstore

27 August 201910 November 2021|Print

Ever wonder how there can be so many sources and editions for the books you want to buy? Sure, there is any number of used booksellers out there. But what about brand, spanking new copies? According to Porter Anderson in...

Blurred Lines and Innovation …. The Heart of Print’s New Reality

26 August 201926 August 2019|Digital, Magazine, Print

To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...

Print, Connect, Engage – the Rise of Branded Magazines

22 August 201922 August 2019|Advertising, Marketing, Print

In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...

30,000 Words, One Contributor, One Incredible Magazine

20 August 201920 August 2019|Magazine, Print

30,000 words. Every six weeks. From one contributor. That’s the workflow behind Strong Words, an 80-page book magazine about books. “Just over a year ago Ed Needham, former managing editor of Rolling Stone and editor of Maxim and FHM, launched...

Is Your Publication Coffee Table Worthy?

20 August 201920 August 2019|Magazine, Print

https://www.economist.com Social signaling – we all do it to some extent. Some of us post on Facebook about their last vacation. Others sport the latest shoe style or sneaker brand. Others wear their social signal on their wrist, casually flashing...

Time for Some Schooling around Paper, Kids, and the Environment

20 August 201909 November 2021|Paper, Print

Parents and kids prefer paper for learning; that much is clear when you look at the results of this year’s Paper and Productivity Learning report, based on the answers of more than 3,000 parents of school-aged children in Canada and...

Gimme One … Two … Three … Reasons to Market in Print

19 August 201919 August 2019|Marketing, Print

“Give me one good reason why I should market in print.” Anyone selling marketing and advertising services … either as ad sales or just selling the idea to your boss … has probably heard this challenge, in some form. And...

Quality Attention – The One Thing Vanity Metrics Can’t Win You

13 August 201913 August 2019|content, Digital, Print

How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe you even ask them yourself as you try to understand if your marketing is “working.” Not only are you asking the wrong questions; this compulsion...

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