The Business End of Meghan and Harry in the People Newsroom
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“There are very few times you have editors running around the newsroom excited about a story and this was one of them because historically, this is something that hasn’t happened in a long time or hasn’t happened before.” People’s EIC...
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What’s Old is New Again in these Recent Magazine Launches
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It’s like the line from that old joke … “what’s black and white and read all over?” Only instead of newspapers, we’re talking about glossies. Several title launches have been announced that feature both the brand new and a reimaging...
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Outside Magazine’s CEO 41% More Bullish than Ever on Print
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Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to some, but personally, I love print,” Larry Burke, chairman and editor-in-chief of Outside magazine, recently said to Samir “Mr. Magazine” Husni in an interview. It...
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Customers Want a Choice When It Comes to Transactional Mail
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Yesterday we shared how USPS mail volume has declined dramatically since 2006, down about 30%. Today we ran across an article that clarifies where some of that drop comes from. “In its most recent Household Diary Study, the US Postal...
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Just the Facts, Ma’am, on Direct Mail in 2020
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Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...
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The Non-trackable Print Ad Myth … Busted
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Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...
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Print… The New Indicator of Brand Chic
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Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw the perfect confluence of  Millennials – often assumed to be tech-savvy and digital leaning – are growing weary of the constant tech in their lives and often...
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The Beautiful and Powerful Hybrid of Magazine and Catalog
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Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...
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What Jeep 4x4s and Print Magazines Have in Common
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Frank Ledwell, Publisher of OutdoorX4  magazine, was thrown when The Enthusiast Network (TEN) recently announced they’d be eliminating almost all their print magazines. And he wants to make one thing perfectly clear with his own audience. “Since the announcement, I’ve...
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It’s the Big Property Brothers Reveal
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Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...
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