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Is Your Printer Still Relevant?
30 June 2015|Print
Relevance: That is the key around which a successful print campaign will be built in the near future, according to Garth Ward in Printing Impressions. “This was not necessary when print was the prime channel for advertising, information, communication with...
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Welcome to the Transcended Infinite Media Age
29 June 2015|Magazine, Print
Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...
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7 Good Reasons to Use Catalogs
26 June 2015|Catalog, Print
The catalog – long a staple of the direct marketing industry – has undergone a significant shift in the past several years. No longer simply a listing of products available, today’s catalogs are designed to engage, inspire and tell a...
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Keith Kawasaki on the Longevity of Print
26 June 2015|Magazine, Print
Mr. Magazine tells a great story about how the Army National Guard's magazine came into being – a mom of a soldier asked for a printed copy of an article off their new website back in 2004 --  and the...
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The Print Catalog that Hit the Social Big Time
25 June 2015|Catalog, Marketing, Print
Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...
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MPA Head Sees Print as “Robust” and “Relevant”
22 June 2015|Magazine, Print
This will come as no big surprise for people who truly understand marketing, but “delivering content created specifically for a particular platform, through the lens of a magazine's ‘brand umbrella,’ has served to attract new audiences (often younger) to individual...
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Multi-channel Ads Work in Favor of Print
18 June 2015|Digital, Print
Talking about current trends and future predictions is “all well and good,” but according to industry analyst Guy Consterdine, it’s not enough to talk theoreticals and stats. Rather we need to ask “What are the consumers telling us? What do...
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Lost in Translation: Why Print Writing Doesn’t Work Online
17 June 2015|Digital, Editorial, Print
As brands embrace journalism, one of the ideals they work toward is often “content re-use.” In theory it’s a great idea; use content that lives in one channel or format and repurpose it to another. For example, if you have...
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HGTV Magazine Keeps Bumping Up the Base Rate
16 June 2015|Magazine, Print
Six base rate bumps since they launched in 2012? Not too shabby for HGTV magazine, the home and lifestyle TV-to-print spinoff. “HGTV Magazine announced that it will increase its rate base in 2016 from 1.2 million to 1.25 million, effective...
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How Print Magazines Open Doors in the C-Suite
15 June 2015|Magazine, Print
Growing – that’s how 60% of B2B publishers describe their reading audience in the latest report from the Association of Business Information & Media Companies. Print publishing in particular remains the largest source of revenue for publishers polled, and print...
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