Newsstand Archives - Page 3 of 4

330-308-3300

08 February 201608 February 2016|Magazine, Newsstand, Print

Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...

Publishers, These Newsstand Changes Will Hit You Right in the Books

25 January 201625 January 2016|Magazine, Newsstand, Print

As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...

Candy Makers Looking to Gobble Up Checkout Space

08 December 201508 December 2015|Magazine, Newsstand, Print

The publishing industry needs to step up and do a better job of advocating for itself with its retail partners…or risk losing this premium placement area. According to industry statistics from the IPDA, magazines generate four times the gross profit...

New in the Newsstand this November

02 December 201502 December 2015|Magazine, Newsstand, Print

Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....

Have Publishers Dropped the Ball with Print?

02 November 201502 November 2015|Magazine, Newsstand, Print

Eight years of major changes in the industry have taught us that print readership must remain a priority if publishers want to prosper. “The events of recent years have made it far more difficult for publishers to properly balance the...

Durango Newsstand Stands its Ground

21 October 201521 October 2015|Magazine, Newsstand, Print

The name of the café / newsstand is Magpies, a creative take on the two primary products on offer at this Durango storefront. “There’s only one independently owned business in town at which to find literally thousands of magazines on...

Don’t Blame Digital for the Crumbling Newsstand

29 September 201529 September 2015|Magazine, Newsstand

It’s tempting to say people just don’t want to read in print. But is digital media really to blame for lower newsstand sales? Marina Haydn of The Economist is not shy about calling out publishers for their own role in...

GQ Magazine Raises Price, Sells More Copies

13 August 201513 August 2015|Magazine, Newsstand, Print

Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...

A Modest Proposal to Sell More Magazines

06 August 201506 August 2015|Magazine, Newsstand, Print

“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...

The Digital Newsstand Needs to Recognize Its Real Rivals

29 September 201429 September 2014|content, Magazine, Newsstand, publishing

[responsive][/responsive]The digital newsstand has failed to deliver on the lofty expectations of just a few years ago. We reported back in August that this revolution will not be tabletized, and we were proven right again during the iPhone 6 launch....

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