You Gotta Hand it to Facebook
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Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...
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The New Church and State in the Digital Age
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The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...
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Journalism, Clickbait and the Edge of Peak Content
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“The audience-building process is shifting its focus from quality to unabated eyeball collection tactics, with pernicious consequences.” ~ Frederic FillouxJournalism doesn’t have a clickbait problem. It has a content problem, asserts Chris Sutcliffe in The Media Briefing.Sutcliffe cites media commentator...
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Introducing the Business Class of Online Content
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Dutch company Blendle launches stateside this month, offering publishers a different way to share content and make money…without ads. If Facebook’s Instant Articles is the path to suckerdom, what’s the alternative for publishers balking at the hyperdistribution model? Meet Blendle,...
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Regional Titles Getting Their Hands Dirty
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One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...
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For the Love of All Things Punctuated
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The Grammar Girl has something to say about dashes, commas and colons. “People sometimes ask me about the difference between a colon and a dash since they can both be used to introduce the next part of a sentence,” Mignon...
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Is Your Content Good Enough for Print?
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These 10 print magazine tips will make you a master online content creator. While they might not admit it publicly, the best online content creators understand that they can learn a lot from good old print. “[Fans of the Internet]...
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Rolling Stone’s Problems are Journalism’s Problems
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John Kroll (rightly) calls the story “appalling,” yet he feels that much of the reaction to the Columbia Journalism School’s report on the Rolling Stone rape story “missed the point.” He claims that “the real story isn’t what happened with...
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Lost in Translation: Why Print Writing Doesn’t Work Online
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As brands embrace journalism, one of the ideals they work toward is often “content re-use.” In theory it’s a great idea; use content that lives in one channel or format and repurpose it to another. For example, if you have...
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6 Myths About Millennials and the Media
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Digitally native, the millennial generation is often thought to be abandoning traditional media for digital, and especially social, alternatives. But what do we really know about them? “Are millennials too cheap to pay for newspapers? Is social media leading to...
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