Catalog Archives - Page 2 of 10

330-308-3300

Rethinking Catalogs — and Your Customers — in a Post-COVID World

02 November 202002 November 2020|Catalog, Print

With mail volume down overall, marketers are reporting less competition and higher response rates with their direct mail and catalog campaigns. As more people stay (and shop) at home, each direct mail piece is being seen by more people in...

The 40% Bump for Frances Valentine’s Lockdown Catalog

30 September 202030 September 2020|Catalog, Print

This spring, one fashion label took a risk and launched their first-ever print catalog, even as the fashion industry (and the rest of the retail economy) was running on fumes. Were they nuts? Hardly. “This spring, the team at Frances...

IKEA 2021 Takes a Dive into the Gaming World

25 August 202025 August 2020|Catalog, Print

The lines between the gaming world and retail sales are blurring… in the most delightful way. IKEA, long known for their fantastically creative approach to their annual catalog, has partnered with the makers of Nintendo game Animal Crossing: New Horizons...

Restoration Hardware and the Golden Age of Catalogs

27 April 202027 April 2020|Catalog, Print

The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers. Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...

Using Better Paper Can Cut Customer Acquisition Costs

02 March 202002 March 2020|Catalog, Paper, Print

Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are always on the lookout for anything that provides an “edge”...

What’s Read and Loved and Growing for Five Straight Years?

19 February 202019 February 2020|Catalog, Print

Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...

The Catalog Mindset is Empowering the Future of Retail

05 February 202005 February 2020|Catalog, Print

It’s a multi-channel world out there, and we live it every day. We jump from direct mail to smartphone to brick and mortar purchase then back again to our tablets to order a missing size online. We do this almost...

A Flip of the Page in the Catalog Industry

03 February 202003 February 2020|Catalog, Print

Patagonia - Winter 2018 catalog design project by Thienkim Cao Stable, and possibly growing. That’s how many industry experts are positioning direct mail catalogs after a robust holiday season, according to David Sharp in the Associated Press. “Industry experts say...

The Beautiful and Powerful Hybrid of Magazine and Catalog

16 January 202016 January 2020|Catalog, Print

Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...

How a Day at the Mall Starts in Print and Ends Online

12 December 201912 December 2019|Catalog, Print

They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...

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2127 Reiser Ave. SE
New Philadelphia, OH 44663
Tel: 330.308.3300

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Freeport, OH 43973
Tel: 330.663.7275

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