Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Forget the Little Shampoo Bottles: This Hotel Offers a Print Magazine
[responsive][/responsive]They’re hip, they’re gorgeous and they don’t come cheap. We’re talking about the rooms (and...
Huge Consumer Mistrust of “Greenwashing”
Paper or digital? When it comes to consumer bills and statements, 65% of adult Americans...
This is NOT Your Boss’ Businessweek
Bloomberg’s Businessweek is on a roll, thanks to a creative team that is firing on...
Sunny Days: Sesame Workshop Bullish on Kids Magazine Market
When Sesame Street magazine returned to print last January, the event was viewed as a...
The Essential Role in Your Brand Newsroom
[responsive][/responsive]These days the barrier to entry into content publishing is ridiculously low. That’s a terrific...
Behind the USPS Network Consolidation
[rev_slider USPSCon] The volume of First Class mail this year is expected to be nearly...
One Year Post-IPO, What is Twitter?
[responsive][/responsive]Millions of people use Twitter. And uncountable numbers more are exposed to Twitter every day...
How Email Has Helped Clarify the Value of Direct Mail
The digital avalanche has changed the way we communicate. It has forced marketers to more...
More Companies Back off their Anti-Paper Messaging
Is paperless really the way to save the environment? That question has been raging in...
On Magazines: Our Brand Promise
[responsive][/responsive]The magazine industry is having a bit of an identity crisis. As well-respected industry heavy...