Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Why Print Refused to Die
The answer is surprising simply. People want it. “Just a few years ago, it looked...
USPS Lost 5 Billion This Year
The numbers are mind-numbing as the postal service logs its ninth year in the red....
When Innovators Innovate, Print Happens
Why are these corporate innovation experts looking at print as their next way to innovate?...
Why Resurgent is Print’s New Buzz Word
Everything old is new again as the bloom drops off the digital rose. It’s a...
The Dawn of the Post-Ad Digital World
Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is...
The Welcome Resurgence in Custom Publishing
The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows...
More Optimism in the City & Regional Magazine Niche
They’ve been one of the strongest sectors in recent years, and the local publishing resurgence...
Metrics for the Sake of Metrics: A Misguided Approach
Marketers have been overly infatuated with the measurability of digital media. That’s changing. “I suppose...
10 Tough Questions Magazine Publishers Need to Ask
Most publishers today have neglected their print titles; is it time for a tune-up? Is...
How Pantone Became a Pop Culture Icon
It’s the universal lingua franca of color. Here’s how it got there. “Unless you work...