Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

The 2016 “Mr. Magazine” Manifesto
Why Samir Husni is feeling the love for print as we roll into a new...
How Custom Ads Can Rock the Printing World
Magazine publishers can take advantage of new technology to offer precisely targeted ad space. One...
One More Made-up Word about Publishing in 2016
“Although we’re in the words business, we publishers often can’t find the words to explain...
Designers and the Letterforms they Love
Type geeks, this one’s for you…15 typographers introduce us to their favorite letterforms. The love...
Ad Age’s Hot Button Issues for 2016
What’s keeping marketing and ad execs awake at night? Their answers are straightforward and surprising....
10 Reasons Why Magazine Ads Are Great at Selling Books
For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the...
It Is Time to Put Tablet Magazines Out of Their Misery?
This year there will be no “Tablet Magazine of the Year” at the ASMEs. 2016...
The Bare Truth about Digital Textbooks
Students would prefer printed text if cost wasn’t an issue. One researcher believes digital textbooks...
Why Free Titles Work Magic for Advertisers
The mindset has shifted from “buy something” to “do something”…and free titles fit that niche...
Rock, Paper, Scissors…Digital?
A scientific look at how printed marketing materials make good sense to our brains. As...