Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

4 Ways to Stop Notification Fatigue
  The struggle is real. The endless distractions on our time and attention need to...
Shoppability – The Next Big Magazine Metric
The BPA is rolling out a new way to measure audience engagement and affinity, and...
As Print Evolves Its Impact Grows
Far from being a declining medium, printed direct mail is growing in influence and importance...
Marginalia and the Endurance of Print Books
One Millennial explains why he’ll “never give up reading real books.” We haven’t heard this...
Three and Out in Niche Magazines
Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we...
Century-old Advice Still Rings True
Some 100-year-old guidance on print advertising strategy that’s still timely today. Imagine you own a...
How to Defy the Odds and Attract Print Advertisers
Publishers need to understand that it’s ultimately the readers you attract that compels a brand...
Regional Titles Getting Their Hands Dirty
One industry voice says that publishers of local magazines need to be extremely careful with...
Postal Rate Rollback Looking More Likely
With the end of the exigency surplus collection in sight, mailers may be in for...
Porter Magazine and the “Next Level” of Fashion Publishing
How print is helping to safeguard the luxury image of one high-end retailer. “If we...