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What’s the Alternative to Lousy Online Ads?
25 January 2017|Advertising, Digital, Mobile
Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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New York Times’ Focus on Subscriptions is Massive News for Publishers
24 January 2017|content, News
The once heavily ad-based publishing business is altering in radical ways, at a pace that is hard to fathom. So much so that the New York Times is now more driven by subscriptions than by ad sales, according to an article...
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Stack and the Irresistible Element of Print Surprise
23 January 2017|Magazine, Print
When Steve Watson created Stack, an indie title subscription service, it was with this goal: to make quality indie magazines available to a global audience, offering them the exposure they could never afford to garner on their own. “Each month...
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How Publishers are Ruining their Online Sales (and How to Stop It)
23 January 2017|News, publishing
Robert Grainger has a bone to pick with publishers. In this era of fake news and renewed interest in long-form content, he believes that consumers are more than ready to pay for good journalism. The problem, according to Granger (a...
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20 Years On, Wallpaper* is Still Growing
20 January 2017|design, Magazine, Print
Wallpaper*’s editor-in-chief has elevated the magazine to a full-fledged design brand. Wallpaper*, the iconic design magazine that continues to break new ground, turned 20 last fall. The anniversary issue was much-celebrated (and with good reason – it is stunning) and...
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The Financial Times and the Business Model that Works for Print
20 January 2017|News, Print
A decade ago, John Ridding, CEO of Financial Times Group, made a bold call when asked if print news would still be the significant format in 10 years. “Digital delivery was developing fast, with the disruptors, led by Google and...
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A Seismic Shift in the TV Ad Model is Coming
19 January 2017|Advertising
Led by huge brands like Coco-Cola and P&G, the ad industry is seeing the pendulum swing back to traditional broad-reach programming.  Underpinning the massive ad disruption brought by the digital revolution was the idea of highly targeted reach. Rather than...
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Why the Paperless Office is a Busted Myth
19 January 2017|Paper
They’ve been talking about this for more than a quarter century now, but the idea of an office going truly digital just isn’t going to happen anytime soon. The paperless office: The rumbles of what many people thought was an...
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Rising Up: 2017 Being Hailed as the Year of the Magazine
17 January 2017|Magazine, Print
From industry insiders to marketing gurus, the talk is all about how magazines could rule this year. We can’t like this enough. This year, we’re expecting a whole lot of love for indie titles, and the print magazine industry in...
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Pulizzi Drops a Bomb about Long Form Content
17 January 2017|content, Marketing
Hold on tight, folks. When Joe Pulizzi speaks, content strategists listen. And Pulizzi just dropped a bomb about the importance of long-form content – in-depth articles, detailed podcasts, longer videos, and custom brand magazines. Social media has changed the way...
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