freeportpressd, Author at Freeport Press

27 March 201709 November 2021|USPS

With the exigent price hikes finally removed from USPS rates, business mailers have been enjoying the first postal decrease in a century. The breather, it appears, could soon be over…and mailing professionals are not taking it sitting down.While the temporary...

Daring to Find a Place for Print

27 March 201710 November 2021|Magazine, Print

In an age of disposable, erasable and forgettable content, selling and maintaining print products may have a truly viable place in your revenue stream.“News is disposable and has a lifespan, but niche content focused on other interests and hobbies is...

Free Font Friday…Still Going!

24 March 201724 March 2017|design

Okay, this week we’ve got two interesting picks. Free font Fridays are still going strong and this week’s choices are solid. STILU is a family of sans serif typefaces with a decidedly friendly point of view. While it may be...

Cincinnati and the Cult of Print Books

23 March 201723 March 2017|Print

Here’s a fact that took me by surprise: Cincinnati has more bookstores per capita than San Francisco. And, “we’re tied with Seattle at seventh among America’s Most Literate Cities, according to a 2014 study by Central Connecticut State University,” writes Julie...

Captain Obvious and the Magazine Industry News

23 March 201723 March 2017|Magazine, Newsstand, Print

Joe Berger’s got a good rant going. He goes on at length about the need to up the bar on news coverage of the magazine industry in a recent blog post. “News reports about newsstand sales fascinate me,” he writes....

An Ode to the Beauty of White Spaces

22 March 201722 March 2017|design, Magazine

How do you want your readers to experience your publication’s content? That’s the key question that a managing editor needs to ask before each issue, according to the folks at Picante Publications in their article “Magazine Design and the Beauty...

The One Huge Takeaway from the 2016 MPA Numbers

21 March 201721 March 2017|Magazine

Overall, magazine media publishers had a great year in 2016. According to the folks at Marketing Charts who cited MPA figures from last year, magazine audiences “grew by 6.4% year-over-year in 2016, exceeding 1.7 billion.” Of that audience, print and...

Print is Up, E-books are Down — the 2016 UK Book Sales Figures

21 March 201721 March 2017|Print

For many readers, nothing beats a print book. And while it might be tempting to call it “old-fashioned,” the younger generation is driving the sales of printed books. “More than 360m books were sold in 2016 – a 2% jump...

1,000 Issues and Still Going Strong

21 March 201721 March 2017|Magazine, Print

It’s a milestone any title would be proud of: 1,000 issues in print. For Steve George of Model Railroader, it’s proof positive that a passionate and connected audience will stick with you. “In many ways, specialized interest has been around...

3 Hots Topics in the Magazine Media Landscape

20 March 201720 March 2017|Advertising, content, Digital, Magazine, Print

Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...

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