January 2020 - Page 2 of 3

The Non-trackable Print Ad Myth … Busted

21 January 202021 January 2020|Advertising, Print

Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...

Print… The New Indicator of Brand Chic

20 January 202020 January 2020|Print

Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw the perfect confluence of Millennials – often assumed to be tech-savvy and digital leaning – are growing weary of the constant tech in their lives and often...

Where there’s a Willful, there’s a Way

17 January 202017 January 2020|design

When you use fonts day in and day out, it’s easy to sort of gloss over when it comes time to choose one for your next project. So when a font comes by that really catches our attention, it means...

The Beautiful and Powerful Hybrid of Magazine and Catalog

16 January 202016 January 2020|Catalog, Print

Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...

What Jeep 4x4s and Print Magazines Have in Common

14 January 202014 January 2020|Magazine, Print

Frank Ledwell, Publisher of OutdoorX4 magazine, was thrown when The Enthusiast Network (TEN) recently announced they’d be eliminating almost all their print magazines. And he wants to make one thing perfectly clear with his own audience. “Since the announcement, I’ve...

It’s the Big Property Brothers Reveal

14 January 202014 January 2020|Magazine, Print

Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...

Journalism in the New Decade and the Return to Reader Revenue

13 January 202010 November 2021|Publisher, publishing

When the Reuters Institute set out to uncover the key issues facing the news industry, they surveyed 233 senior media executives around the world to identify the most important current trends. Their findings are summarized in the Journalism, Media and...

The Neon Lights are Calling with this week’s Free Fonts

10 January 202010 January 2020|design

There’s something bold and gorgeous about our free fonts this week, and they are bound to grab attention wherever you use them. First is Rocket Clouds, a retro-themed demo font featuring a design inspired by the 1980s. It will look...

Advertisers are Feeling Queasy about Your Digital Detox

08 January 202008 January 2020|Digital

One of the trends we saw grow in 2019 was the idea of a digital detox. Digital minimalism is taking off, as people seek to unchain themselves from their devices and regain a sense of control in how and what...

It’s Never Been Easier… or Harder… to Get Your Message Out There

07 January 202007 January 2020|Advertising, Digital, Marketing, Print

For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...

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