January 2020 - Freeport Press

The Look of a Good Sharpie… in a Free Font

31 January 202031 January 2020|design

Well, this is gorgeous. Highlander Marker Script by the good folks at PixelBuddha is a bold script font that looks like a Sharpie wielded by the best version of our design selves. The font set includes double-letter ligatures (cross both...

In the Age of Instagram, Photographers Still Long to Appear in Print

30 January 202030 January 2020|design, Magazine, Print

Even if you’re not old enough to remember first-hand those iconic photography magazines like Look and Life, you’ve probably seen plenty of references to them in popular culture. “To see the world, things dangerous to come to, to see behind...

The Business End of Meghan and Harry in the People Newsroom

29 January 202026 August 2021|Magazine, Print

“There are very few times you have editors running around the newsroom excited about a story and this was one of them because historically, this is something that hasn’t happened in a long time or hasn’t happened before.” People’s EIC...

What’s Old is New Again in these Recent Magazine Launches

28 January 202026 August 2021|Magazine, Print

It’s like the line from that old joke … “what’s black and white and read all over?” Only instead of newspapers, we’re talking about glossies. Several title launches have been announced that feature both the brand new and a reimaging...

Outside Magazine’s CEO 41% More Bullish than Ever on Print

28 January 202026 August 2021|Magazine, Print

Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to some, but personally, I love print,” Larry Burke, chairman and editor-in-chief of Outside magazine, recently said to Samir “Mr. Magazine” Husni in an interview. It...

Short-termism and the Short-sighted Ad Campaign

27 January 202027 January 2020|Advertising, Marketing

As reporting and budget cycles move to shorter cycles, long-term strategic brand building is often overlooked for the immediate gratification of short-term eyeballs. And according to some industry experts, this reality is helping keep print ad spend low. “Audiences report...

What Publishers Need to Understand about Gen Z

27 January 202009 November 2021|Advertising, Marketing, Publisher, publishing

Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...

Born to be Wild? These Free Fonts are a Must for Your Design Kit

24 January 202024 January 2020|design

Energetic, free and dreamy, Vindica Rebel typeface from Indonesian design shop Rubirubiko makes us want to design something just for the sheer fun of it. The creative brush font comes with a ton of glyphs to make the right statement....

Customers Want a Choice When It Comes to Transactional Mail

23 January 202023 January 2020|Print

Yesterday we shared how USPS mail volume has declined dramatically since 2006, down about 30%. Today we ran across an article that clarifies where some of that drop comes from. “In its most recent Household Diary Study, the US Postal...

Just the Facts, Ma’am, on Direct Mail in 2020

22 January 202009 November 2021|Marketing, Print

Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...

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