November 2018 - Page 2 of 3

Why the Rise in B2B Print Makes Perfect Sense Right Now

14 November 201814 November 2018|Print

I’ve written quite a lot about the swing from mass market to niche in consumer publications. But there’s another huge swing underway that might not be on your radar … and probably should be. We’re talking about the shift in...

Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective

13 November 201813 November 2018|Catalog, Print

Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective, you realize that, while print fell out of favor for...

Hearst Named UK’s Media Brand of the Year – Here’s Why it’s Important for Advertisers

12 November 201812 November 2018|Magazine, Print

For Magnetic’s Sue Todd, one of the common traits among great magazine brands is “the ability to build connections and communities with audiences that are hard to establish elsewhere.” Todd, writing in Campaign this week, creates a compelling case for...

Just Because They Buy it Online…

12 November 201812 November 2018|Print

According to Brand United, there’s a bad tendency in the marketing world when it comes to e-commerce strategy. “When marketers think e-commerce, they think digital,” a recent Brand United article starts. “But the data shows, when used together, print can...

Sometimes ALL CAPS is Exactly What You Need

09 November 201809 November 2018|design

All caps has gotten a bad rap as rude or in your face. But let’s face it; sometimes you need to GET THEIR ATTENTION in the design world. And that’s when an all-caps titles font can be just the thing....

Is This the Beginning of the End of the App Age?

07 November 201810 November 2021|Apps

“There’s an app for that.” Millions and millions of them apparently. It was the mantra for a while, as brands across all industries invested heavily to create apps for their users. But according to Lance Ng writing in Medium, we’re fast...

The Dirty Little Secret Keeping Ad Fraud off the Radar

07 November 201807 November 2018|Advertising, Digital

Just a few years ago, the ad industry was up in arms over the staggering amount of digital ad fraud and what it was costing businesses. Increasingly sophisticated fraud detection technology was looked to as the solution. Surely by now,...

What Silicon Valley Parents Really Think About the Tech They Build for Their Kids

06 November 201806 November 2018|Digital

How much screen time is too much for our youngest generations? According to Nellie Bowles in The New York Times, a debate is raging among Silicon Valley insiders over how much exposure to screened devices is okay. “Asked about limiting...

Cutting through the Digital Transformation Bull

05 November 201805 November 2018|Magazine, Print

“Less strip lighting and bargain bins and more wooden shelves and lamps.” That statement from Monocle’s Tyler Brûlé cuts to the core of what he believes is wrong with the magazine industry today. “Call it a cry from the heart...

Get a Long Little Free Font

02 November 201802 November 2018|design

Westward ho, circle those wagons, and all that. This week’s first font would be right at home on the old saloon door. Barbaro by Iván Núñez is a vintage style reminiscent of the late 1800s. The family includes both Roman...

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