November 2018 - Freeport Press

Two Free Fonts for Your Inner Fashionista

30 November 201830 November 2018|design

In the immortal words of Coco Channel, “The best things in life are free. The second best are very expensive.” As always on Free Font Friday, we’ll stick to free, and bring you a font that Coco would have adored....

Why Magazines Work Hardest When You’re Off the Clock

30 November 201810 November 2021|Magazine, Print

City A.M., a luxury lifestyle magazine for “the clued-in City worker” (righto, that means London), veers off the expected track when it comes to getting into the right hands. You might expect that a magazine for workers would be distributed...

It’s the Most Wonderful Time … for Print Catalogs

30 November 201830 November 2018|Catalog, Print

Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely, A modern retail customer If we could pen a letter to the imaginary marketing Santa in...

What Campus Recruiters Understand about Young People and Print

27 November 201827 November 2018|Print

Choosing a college comes down to so many different factors – the fields of study they offer, the extracurricular activities, the football team, even the dorm room amenities. At the root of it all is a good story. Students choose...

Free Black Friday Fonts … on Wednesday

21 November 201809 November 2021|design

This week we’re moving our Free Font Friday up to Wednesday … because timing is everything when it comes to the holidays. First up we offer Katahdin Round by Tyler Finck, a graphic designer based in Ithaca, NY. Named after...

22 Niche Titles Sure to Spark Insights and Ideas

20 November 201820 November 2018|design, Magazine, Print

Unless you really haven’t been paying attention, you understand the fundamental shift happening in the magazine industry. Audiences are becoming increasingly self-selective, consuming content that aligns closely with their passions and their interests. And publishers are finding success in providing...

How Smithsonian Magazine is Rocking their Cross-platform Event Strategy

20 November 201810 November 2021|Magazine, Print

When Smithsonian magazine launched in 1970, its prime directive was straightforward – bring in money.“The magazine was launched for commercial purposes, to bring in revenue, as the private enterprise leg of the non-profit institution,” writes Jessica Patterson in FIPP, who...

This Year’s Toy Catalogs are Fun, Games and Serious Data

19 November 201819 November 2018|Catalog, Print

The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the scoop up market share. But these are not the toy...

Free Artisanal Fonts? Dilly Dilly!

16 November 201816 November 2018|design

There’s no doubt that “handcrafted” is having a moment. The artisanal, made-by-hand concept is even being mocked by mass-market brands, so you know it’s a thing. While big brands might publicly heckle the artisanal approach, consumers are increasingly self-selective about...

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