March 2018 - Page 3 of 4 - Freeport Press

AIGA Launches a Print Magazine and Answers the Big Question — Why?

13 March 201813 March 2018|design, Magazine, Print

If you follow this blog at all, you know we are pretty big fans of the folks at AIGA, the professional association for design. We often share or cite their Eye on Design blog, which offers interesting and insightful online...

GQ Editor Sees Magazine Industry “Turning a Corner”

13 March 201813 March 2018|Magazine, Print

Dylan Jones, the long-standing editor of GQ, believes there has been a “genuine sea change” lately in how consumers look at the value of good journalism. At a recent UK media summit, Jones spoke on what he’s seeing in the...

PIA Launches “Print Powers America” Initiative, Something We Can All Get Behind

12 March 201812 March 2018|Print

The membership association announces its new initiatives to support our industry in three key ways. From tariffs to safety legislation, from consumer education to environmental stewardship, the PIA has just announced a new set of initiatives to support the printing,...

Structure Meets Creativity in This Week’s Free Friday Fonts

09 March 201809 March 2018|design

This week, our font choices demonstrate how focusing on balance and structure leaves room for tons of creative expression on all channels. You might think a typeface can’t be all about balance and structure and still embody tremendous personality. This...

Bonnier Corp Doing a Lot More with Less These Days

08 March 201808 March 2018|Magazine, Print

When a publishing company has been around as long as Bonnier Corporation, it’s maybe easier to take the long view instead of getting caught up in the moment. For Bonnier’s CEO Eric Zinczenko, two hundred years of the company’s history...

Shoppable Images are Ramping Up the Fashionista Funnel

06 March 201806 March 2018|Advertising, Magazine, Print

It’s a trend we first started talking about in 2014, and the bold new paradigm for fashion mags seems to be growing. I’m talking about shoppable images in magazines, where tech narrows the gap between seeing a product in print...

Seeing vs. Looking – A Subtle Yet Important Difference

06 March 201806 March 2018|Magazine, Print

Ask a former photographer turned editor-in-chief and philanthropic entrepreneur about the importance of printed publications and the answer is swift and clear. “I think it’s still the romance of it; the romance of holding something,” explains JEZ magazine’s EIC Ezequiel...

On Crystal Balls and Print Ads

05 March 201805 March 2018|Magazine, Print

“Print is already a target-specific medium and will become more so.” “Glossy magazines and major publications hold a certain cachet that online doesn't achieve.” “With people becoming more and more blind to digital advertising methods, print offers an alternative medium...

Haptically Speaking, Why Print Works So Well

05 March 201805 March 2018|Print

Haptics – you know it as that satisfying little bzzzt you feel on your phone or your tablet that lets you know your input was received. In a digital device, it’s absolutely not necessary for operations, so why include it?...

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