August 2017 - Page 4 of 4 - Freeport Press

Why Your Walls Can’t Match your Business Card

04 August 201704 August 2017|design

If you aren’t yet familiar with John McWade, take this opportunity to get to know him. McWade is the founder of Before & After, and is now on the staff of Lynda.com. He has a bi-weekly series of videos for...

8 Proven Health Benefits to Reading (Real) Books

03 August 201703 August 2017|Print

We usually talk about print in terms of how it fits into the marketing landscape. Today, I’m taking a different approach, not related to business at all: I want to share with you some important information about your health. Abigail...

An Honest Look at State of the Magazine Industry — Summer 2017

03 August 201703 August 2017|Magazine

Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...

The Lasting Value of the Leave-Behind

03 August 201703 August 2017|Magazine, Marketing, Print

“If you’re going to invest in print,” writes Raindrop’s Adam Wagner in Forbes, “make it amazing.” Wagner is talking about the strategic impact that print can make in your marketing, what he calls the “bow” on your brand experience. He...

The Trust Bump of Printed Magazines

02 August 201702 August 2017|Magazine, Print

In this age of fake news and waning consumer trust, there is one thing brands can do to significantly raise their “trust appeal.” “Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in...

Why Some Folks Are Ditching their Smartphone Apps for Paper Planners

01 August 201701 August 2017|Paper

The human brain is an incredible thing. The more we learn about how it works – and how that information can be applied to business – the more amazing it appears. For example, neuromarketing research has proven that our brains...

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