Not Just Fake, But Cheap and Easy Too
|,
Want to spread a little disinformation? Feel like riling up your political opponents with some unsubstantiated innuendo? You’re in luck.  According to a new study, it’s laughably easy to get into the fake news game. “A new report from the cyber security...
continue reading
40 Years of Helping Us Unplug
|,
It launched in 1977, but Outdoor magazine’s message of the value of an outdoor lifestyle has never been more needed. And as they approach their 40th year in print, they are poised to celebrate with a commemorative book. “Arriving in...
continue reading
Trysting the Night Away on Free Font Friday
|
Can a typeface have split personalities? Any good font geek will tell you they sure can. But it’s not always obvious on first glance. Take Tryst, a transitional, highly readable serif font designed by Philatype. The way it’s been designed...
continue reading
Niche and Special Interest Titles Continue to Lead in Growth
|
Well, the data may be a little fuzzy, but the message is good. According to Association of Magazine Media and their Magazine Media 360 report for April, several magazine titles are seeing some nice growth. “In the enthusiast and niche...
continue reading
Why Brands are Probably Wasting their Video Ad Budgets on Millennials
|, ,
You know all those video ads brands are now obsessed with churning out to target the 18-34 age market? Turns out it might be a huge waste of time and money. “Young TV consumers may be watching much more streaming...
continue reading
Ree Goes Glossy — The Pioneer Woman Debuts in Print
|,
Clearly, Hearst Magazines still believes in celebrity-driven print. “The Pioneer Woman magazine debuts today with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99,” writes Caysey Welton in Folio. “Two issues, including this one,...
continue reading
Nylon Media and their Print-Centric Growth Strategy
|,
“It’s a great marketing tool — you’re going into a meeting where you’re selling digital or solutions, and people can actually pick it up and look at it. That touch-and-feel will always be important.” “Without the magazine, we’re nothing.” That’s...
continue reading
Paper and Ink are Highly Favored . . . AND Seen as Sustainable
|
Results of a global survey show that the greenwashing claims are falling flat; consumers know better. “If a company asked you to stop receiving paper statements like: ‘Go Paperless – Go Green,’ do you believe that your billing company wishes...
continue reading
DIY Templates the Rules of Design
|
Visual content is a huge component of current marketing practices, and it’s spawned a wealth of templates and DIY options. This shift to “anyone can design” has its drawbacks, to be certain; nothing can really replace the solid skills and...
continue reading
Polly Want a Free Font?
|
Looking for a good, clean and concise serif font for your web or print design challenges? These two free fonts deliver. Poly was designed by Nicolás Silva as his final project for the postgraduate certificate in typeface design from the...
continue reading