Genius Level Print Ads We Love
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Given the massive volume of ads we see every day, creating one that actually stands out and is memorable is tricky business. “We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or...
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Influencer Marketing, or Just More Clickbait?
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At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential customers in authentic, real-time conversation. And wow, has it backfired. David Hunegnaw, writing in Ad Age, explains how influencer marketing has effectively...
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The Secret Weapon for Higher Education Marketing
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Donna Lehmann knows a thing or two about marketing in the higher education field. As she explains in an article in Insider Higher Ed, “I was part of the first wave of web communications professionals hired in higher education in...
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Can This Literary Journal Be Saved?
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When novelist Adam Ross was approached to take over the editor role of the Sewannee Review, the job came with a significant catch. “Once a towering institution within American culture, the review had languished over the decades as its influence...
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Adding Digital When Print Still Pays the Bills
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For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...
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Mailing Industry Rails Against New Letter Carriers Deal
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The mailing industry has had it up to here with the USPS. According to D. Edward Tree, three groups that represent the industry had some harsh words for the USPS after they reached a new labor contract with the National...
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Feeling the Vibe on Free Font Friday
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Our two picks this week are worthy of a little swoon. Lovato Light, one of a family of five Latin-serif fonts, has a geometrical construction but it still reminds us of inscriptional lettering. It’s delicate, but with a certain commanding...
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Do Page Views Even Matter?
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Your marketing team is all psyched about the company’s growing number of page views. Should you care? Maybe not, according to Michael John Oliver, marketing manager for Recruitment & Employment Confederation in London. “Far too many marketers bamboozle clients with...
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Why On Earth Would I Advertise in Print?
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For those of who work in the print industry, we get the reasons why advertising in print makes a powerful difference in a company’s overall strategy. But to the rest of the world, there are those who are still asking,...
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