How Smartphones Make Cataloging Better
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“[Seventy-seven percent] of smartphone owners still use catalogues to browse proving that integration of all channels is key for success.” This assertion from the folks at Catalogues4Business nicely sums up why, in this age of massive screen time, printed catalogs...
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10 Magazines Every Book Lover Needs
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Ramp up your reading game this year with these great titles all about the world of books. For book lovers, keeping up on what’s new and what’s in the pipeline can become an obsession. Fortunately, there are several magazines out...
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A Swing and a Miss for One Catalog
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Earlier this month we highlighted two companies who are doubling down on their commitment to print catalogs this year: Land’s End and Restoration Hardware. Execs from both companies talk about the importance of the catalog to drive sales, and are...
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Touchy: The Good Reason Brands are Going Back into Print
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It’s the right time to be leveraging the very real and highly lucrative nostalgia market. It’s a trend that’s been getting lots of coverage in the industry press – more and more titles are returning to print after a hiatus...
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The Curiously Tactile World of Monocle’s Tyler Brûlé
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"I’m having lunch with a living media dinosaur,” writes Eric Reguly, European bureau chief for The Globe and Daily Metro. “He should be extinct,” Reguly continues. “He believes in print and radio. He has no digital strategy to speak of,...
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Launching Your Brand’s First Magazine? Start Here.
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Print magazines for smaller brands are going to be HUGE this year. We’ve got some great tips on getting yours off the ground. If you’ve been paying attention to any of the marketing predictions for this year, you already know...
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The Thoroughly Modern Catalog
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Why these well-known companies are putting more resources into their “most powerful marketing tool.” Catalogs -- aren’t they old school? Not a bit. In fact, some companies are staking the bulk of their retail strategy on this thoroughly modern marketing...
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