Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.
|, , ,
“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....
continue reading
Irony Alert: What Brands Really Want from Native Ads
|, ,
If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...
continue reading
People, Not Platform, is What Really Matters to Publishers
|, ,
Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...
continue reading
What Makes an Indie Magazine Sell?
|,
The rise in indie magazines has led to a complimentary rise in indie magazine shops. One such shop owner shares his insights on what it takes to publish a successful title. “A strong identity is really important.” That’s the first...
continue reading
Do This One Thing to Attract More Newsstand Readers
|, ,
When you’re aiming to land those first-time or one-off readers, you have to understand where they’re coming from. John Morthanos goes back years in publishing as a consultant helping niche and special interest publications grow sales. And he’s got something...
continue reading
How Branded Print is Thriving in the Digital World
|, ,
Brand journalism is not only viable; when done right it’s a way to truly dominate your niche.Want to know the secret to brand journalism? Find a way to provide accurate, unbiased information that’s of real importance to your target audience.Deere...
continue reading
The Art of Paper Notes: One Designer’s Sketchbook
|
Take a look inside this designer’s sketchbook as he plans an online design course; it’s a work of art in itself. What’s the one technology that an online course designer can’t do without? If you’re John McWade of Lynda.com, it’s...
continue reading
That Tree Hugging Mentality is Killing Trees
|
Contrary to popular thinking, going paperless does not “save” trees. Quite the opposite.Going paperless to save trees? Your plan might need some serious rethinking.“The concept of avoiding use of paper in order to save trees may seem logical and has...
continue reading
Let’s Attract Readers
|
A senior editor at The New York Times shares his insights on what makes a compelling header.  Crafting excellent headlines is one of the true arts in writing. And now, thanks to some excellent testing by the New York Times,...
continue reading